Beauty Trends Why does Gen Z wear less makeup? March 4, 2026 by Myaya | Leave a Comment Gen Z is opting for a more natural look, leading to a decrease in traditional makeup usage. This trend is driven by a desire for authenticity, a focus on skinimalism, and a rejection of unrealistic beauty standards often perpetuated by social media. Why is Gen Z Shifting Away from Heavy Makeup? The beauty industry is […] Read more ยป