Consumer Behavior Why does Gen Z overconsume so much? March 4, 2026 by Myaya | Leave a Comment Gen Z’s perceived overconsumption is driven by a complex interplay of factors including digital marketing, social pressures, and a desire for self-expression. They are exposed to more advertising than previous generations and use consumption as a way to define their identity and belonging in a rapidly changing world. Understanding Gen Z’s Consumption Habits Gen Z, […] Read more ยป